Andrew Luck might be the top pick in the NFL draft, but Madison Avenue has its sights on the likely second pick, Robert Griffin III.
“When it comes down to marketability, it’s no contest,” said John Stone, director of business development at New England Consulting Group. “Luck is awkward in the way he speaks. RG3 is a rock star.
“[Griffin] is someone who we haven’t seen in a couple of decades. If you look at some [of] the most iconic marketing stars in the last decade — [Derek] Jeter, [Peyton] Manning, [Michael] Jordan — RG3 is ahead of them at the same age as far as charisma, overall dynamic personality, his ability to communicate, his authenticity and just being a refreshing personality. He has the potential to be as big a superstar as those athletes were in their sports.”