The single was chosen as of one of USA Today’s “Picks of the Week” for 14 July 2009 with the following comment, “the Brit pop trio’s bubbly soul ditty is, thanks to Shingai Shoniwa’s sweet crooning, reminiscent of an early Motown party groove.”[4]

via Never Forget You (Noisettes song) – Wikipedia, the free encyclopedia.

At first I thought maybe it was sampled, but nope, better: it’s that “motown” groove! No doubt.