I don’t think it works to try and mind fuck people with “subliminal” shit. Not once you fall asleep and forget it.
If companies had any savvy, they’d just stick a logo on something like the Sugar Bowl. Make a nice artist rendition of a Nokia Phone (Andy Warhol used to design Coca-Cola, among other brands), but don’t call it “Nokia Sugar Bowl.”
That proves that you are a money hungry clown company that doesn’t isn’t worth my respect. Call it the Sugar Bowl, and due to a nice product, make Nokia synonymous with Michigan, V-Tech, College Football, and the Sugar Bowl – all on it’s own.